Business Plan Questionnaire: Your Guide to Success

Business Overview

1. What’s your business name?
2. What do you sell or offer?
3. Who will buy your product or service?
4. What makes your business special?
5. How is your business set up?
6. Where is your business located?
7. What’s the main goal of your business?

About Your Company

1. How did your business start?
2. What big things has your business done so far?
3. What does your company believe in?
4. What do you want to achieve soon?
5. What do you want to achieve in the future?

Business Goals

1. How much do you want to sell next year?
2. How many customers do you want in three years?
3. What new things do you want to make or do?
4. How many customers do you want to keep?
5. How can you make your business work better?

Your Products or Services

1. What are the main things your product or service does?
2. How does your product or service help people?
3. What makes your product or service better than others?
4. Is your product ready to sell, or still being made?
5. Do you own any special ideas or designs?
6. What new products do you plan to make?
7. How much will you charge?

Learning About Your Market

1. How big is your type of business right now?
2. What’s changing in your type of business?
3. Who is most likely to buy from you?
4. What groups of people might buy from you?
5. Who are the other businesses like yours?
6. What are they good and bad at?
7. Why is your business better?

How You’ll Sell

1. How do you want people to think about your business?
2. How will you tell people about your business?
3. What exactly will you do to get customers?
4. How will you sell to customers?
5. How will you turn possible buyers into actual buyers?
6. How will you keep customers coming back?
7. How much money will you spend on advertising?
8. How will you know if your selling plan is working?

Money Plans

1. How much money do you think you’ll make in three years?
2. What will you need to spend money on?
3. When will you start making more than you spend?
4. How much money will come in and go out next year?
5. What will you own and owe after one year?
6. Why do you think these money plans will happen?

How Your Business Will Work

1. Who does what in your business?
2. Who are the main people running things?
3. How many workers will you need now and later?
4. How do you make your product or do your service?
5. Who will you buy supplies from?
6. How will you get your product to customers?
7. What machines or computer programs will you use?

Extra Information

1. What facts did you find about your market?
2. Can you show details about how your product works?
3. Do you have any important papers about your business?
4. Can you tell more about the people running the business?
5. If your business is already running, how much money has it made?
6. Does anyone important say good things about your business?
7. Is there anything else that shows your business is a good idea?